GPC is streamlining and refocusing its recruitment efforts

Prospective students tour GPC’s Dunwoody Campus.

by Beverly James

Whether manning booths at recruitment fairs or visiting local high schools to convince students to enroll at Georgia Perimeter College, members of the college’s Recruitment/Admissions Department are considered GPC’s first responders.

A team of six recruiters— Regina Daniels, Donna Frazier, Nicole Moody, LaSean Price, Denise Rixter and Vilma Sampson—serves 14 counties in metro Atlanta, visiting approximately 200 schools. The largest feeder school in fall 2012 was Fulton County’s Milton High School, which had more than 210 of its graduating students admitted to GPC.

“Our objective is to recruit new students and disseminate information that helps students be successful at the college,” says Jaleen Washington, assistant director of recruitment and admissions at GPC.

According to Washington, several factors have required that the department’s efforts become more streamlined:

  • Three recruiters were lost in the recent reduction in force this past summer;
  • recruiters now have taken on the added role of acting as admissions counselors; and
  • new admissions requirements by the Board of Regents of the University System of Georgia mean enhanced counseling may be required to be admitted to GPC.

“The reduction in force means that we have to be more strategic in our efforts,” says Washington. “Also, we have a truly dedicated staff of individuals who have all been with the college for some time. The staff truly believes in the college and the students that they serve.”

While GPC recruiters had always been exposed to the admissions process, they are now fully cross-trained in most of the procedures. Thus, they are able to evaluate paperwork, advise students of missing documents and disseminate comprehensive admission information to students and counselors.

Georgia Perimeter’s Regina Daniels talks to students about transfer opportunities from GPC.

The recruiters also must be well versed in new University System-mandated admission policies regarding the Compass placement exam and remedial or Learning Support classes.

Applicants with lower SAT or ACT scores must take the Compass exam, which helps educators evaluate students’ competency in reading, English and math and place them in appropriate-level classes. This year, for the first time, minimum scores are required on the three parts of the Compass test. In addition, applicants who meet the minimum scores but still need remedial Learning Support help in all three subjects—math, English and reading— may not be admitted to GPC.

The new admission policy has already had an impact on GPC’s enrollment, which took an expected dip fall semester. “We had become accustomed to an increase in new students every semester, but that has changed,” Washington says. Recruiters are now focusing their efforts at feeder high schools, she adds.

Recruiters and faculty talk to prospective students at recent open house event.

“We have taken on the challenges handed us by the events of the year and are not only surviving, but thriving,” says Richard Beaubien, the college’s director of recruitment and admissions. “There is—to be sure—less ‘butter to spread on the toast,’ but we are actively innovating our strategies, training and technology to make sure our students and future students receive the exemplary service they deserve.”

 

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